In 2023, how do free apps make money? Have you ever contemplated how to bring in cash with free applications without Ads? This article is for business visionaries who need to figure out how to plan and monetize an app, just as how to bring in cash with apps by launching free apps in the versatile application market.
A stunning and professional ‘free app’ is ready for your business? Now, you want to monetize the app to get some money. Free apps, as compared to paid apps, make more money.
To monetize your app, many app developers use the Advertisement technique. Indeed, mobile advertising spends in the U.S is predicted to grow from $58.4 billion in 2017 to $70 billion in 2018.
But in-app ads are ineffective for generating money because, according to Market Research Company Forrester, over 60% of users click on Ads accidentally. App users dislike in-app advertisements, and they feel uncomfortable. That’s why Ads are not an excellent method for making money.
This article will inform you of ‘How Do App Make Money without Ads’ by sharing some important points. But first, tell me the statistics of the free app.
Free Apps Versus Paid Apps:
In terms of income and downloads, free apps are the most popular. Before we get into how free apps make money, it is crucial to understand that, according to Techcrunch, the rapid growth in apps hasn’t stopped (and won’t). The percentage of paid apps revenue has dropped to 37.8% from 75.9%.
According to Google Play, 98% of overall income comes from free apps. Techcrunch claims that in the coming years, making money from paid apps will fail. He further adds, 90% of the app are now available free.
Presently, assuming you need to realize how to monetize your application, then, at that point you’re in the right spot
Ways To Monetize App Without Ads:
Users don’t enjoy it when they mistakenly click on an ad while using an app, as you might consider. The majority of users express their dissatisfaction, frustration, or anger.
Fortunately, there are ways to make money with your phone without spamming your users with Ads.
1. Paid and Optional Feature ‘Freemium’ Model:
The Freemium model has become the current app monetization method as 61% of App Development Organizations suggest it. In this method, the user is allowed to use a feature for a limited time to get a sense app’s actual worth. This method negates in its definition, for example, ‘free’ and ‘premium’ simultaneously.
How to apply this technique?
There are multiple ways to apply this technique.
Ads free: Some users want to use the app without ads, so they have to pay to get this feature.
Time-limited: The app is available free for a limited time, such as for 15-30 days. After this time user has to pay.
Paid features: App has some features which are only available when the user pays. For instance, if a user wants to remove the video editing app’s watermark, he has to purchase this feature.
Note: Don’t charge a high amount for paid features that your user may leave.
2. Develop a Paid And Light Version:
For a premium model, the user will not pay you and go to download another app. It is because many users are unaware of your service. They will agree to pay only when:
- The company is famous for offering excellent service.
- There is no adequate free alternative.
That’s why many App developers introduce both ‘free lite version’ and ‘advance paid features’ to monetize the app. For instance: the photo editing app Camera+ has both free lite and paid versions.
- The free lite account includes ads.
- The paid form contains some advanced highlights.
The benefit is that if users like the free lite version, they will agree to pay to get advanced features.
3. In-app Purchase:
According to Forbes, in-app purchase is an excellent method to get money, and it is expected that the in-purchase technique will be dominant in coming years. Free apps do monetization mainly by in-app purchases.
In-app purchases are performed directly from within free mobile apps and are typically quite simple to complete. To put it another way, in-app purchases allow you to sell a range of virtual things directly from the game. In this model, users get different features through digital currency. Half of the games offer multiple game currencies, including gems, coins, and gold.
Game publishers use this technique. For instance: Users can purchase premium items from PokeCoins from an in-app gaming shop in Pokemon Go.
In Crowdfunding, for the promotion or development of apps, startups and organizations work together, put their ideas on a crowdfunding platform like Chuffed, WeFunder, Experiment, Crowd Supply, and Kickstarter in the hope of raising funds.
According to the Mobile Growth Stack Data, non-gaming mobile apps are highly selected in Crowdfunding. There were around 138 non-gaming applications that had received funding between $10,000 and $100,000 as of May 2017, compared to 29 mobile games with a comparable funding target.
Subscriptions can be a very effective way to make money. App publishers can choose to provide free content in their apps for a short period before charging customers a membership price to access the entire app without limits.
In this method, the user can use the app for a trial base for a limited time. After this time, to get access, users have to pay subscription charges. This method is best for the apps that offer news, video and audio music and books services.
6. Selling Merchandise
Another fresh idea is to offer products through your free mobile apps.
To sell physical things such as toys, clothing, and shoes, many e-commerce enterprises create free versions. These tangible items can be sold through the app or email marketing.
Merch is introduced by amazon that permits publishers to create artwork, publish it to their platform, and market their items. It’s a win-win position for both app creators and customers.
Amazon even handles the purchase and delivery of items to make things easier.
Tips for Selecting the Best Monetization Method:
1.Keep the App Type in Main
Before going to monetize your app, clear the type of your app. Understand how does your app will solve problems.
2.Monitor Your Competitors
The serious estimation isn’t restricted to an application’s highlights, usefulness, and plan. You can decide the monetization field-tested strategy for your application by leading an intensive examination of your comparative rivals.
3.Know who you’re trying To Reach
To earn money, first study your target audience; who are they? what are they looking for? How much will they be willing to pay? To summarize, users should be aware of the true worth before making purchases.
Ads bother the user, and they don’t like using such apps that contain many ads. There are many techniques to monetize apps without ads and get revenue. Follow the techniques above.
For Extra Reading:
How To Make Money As Programmer
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